Decoding Startup Pitches Part 4: Before, During and After

In the concluding part of the series, I bring a framework for evaluating startup pitches. Let’s look at the essential actions investors should take before, during, and after a pitch to make good decisions.

Before the Pitch

• Preparation: Review available materials such as pitch decks, financial forecasts, and product demos to grasp business assumptions and financial management.

• Research: Explore the startup’s online presence and competitors. Basic research sets the stage for deeper analysis post-pitch.

During the Pitch

• Active Listening: Take notes to identify gaps or areas needing clarification. Pay close attention to the team’s presentation style and focus areas.

• Q&A Session:

  • Team: Assess their expertise, collaboration history, and advisor roles.

  • Go-to-Market Strategy:

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• Evaluate plans for customer acquisition, scaling, and pricing validation.

• Product Development: Inquire about milestones, future iterations, and user feedback integration.

  

• Financials and Funding Needs: Verify funding allocation and test financial assumptions.

After the Pitch

• Deep Dive: Research the startup’s claims, including customer references and market dynamics.

• Networking: Leverage connections to validate founders’ backgrounds and experiences.

• Exit Strategy: 

Examine long-term goals and potential exit opportunities for investors.

Takeaway: Success as an angel investor involves thorough due diligence at every stage of the pitch process. By following this structured approach, investors can better understand risks and opportunities, ultimately leading to smarter decisions.

This concludes the Decoding Startup Pitches series. Use these insights to elevate your investment strategies.

Happy investing!