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Decoding Startup Pitches Part 3: Team, Roadmap and Deal

  • Writer: Cintia Mano
    Cintia Mano
  • Feb 17
  • 1 min read

These slides shed light on the startup’s foundation, strategic planning, and financial setup, empowering investors to make informed decisions.


Team Slide



  • Founder Expertise: Relevant experience and industry knowledge are essential. Founders’ understanding of their target problem and network can drive partnerships and sales.

  • Team Dynamics: Teams with complementary skills and prior successful collaborations tend to navigate challenges better. Assess their risk tolerance and financial flexibility.

  • Key Hires: Strategic advisors or hires fill skill gaps, adding credibility. Understand the advisors’ contributions and the impact on the startup’s cap table.

  • Commitment: Full-time dedication and personal sacrifices by the team indicate belief in the venture.


Roadmap Slide


  • Milestones: Specific deliverables and timelines showcase the startup’s progress and accountability.

  • Product Development: Iterative improvements and scalability plans signal responsiveness to market needs.

  • Market Expansion: Strategies to target new segments or develop additional products demonstrate foresight and adaptability.


Deal Slide



  • Investment Ask: Clearly defined funding needs and terms are critical. Validate any existing commitments.

  • Valuation: Consider projected revenue multiples, comparing to market averages. Early-stage valuations often require deeper scrutiny.

  • Use of Funds: Funds allocated to value creation, such as product development and user feedback integration, are preferable to operational expenses.


Takeaway: Analyzing the Team, Roadmap, and Deal slides allows investors to gauge a startup’s foundation, trajectory, and financial health. These insights are vital for making sound investment choices.

Stay tuned for the final part of the series, where we’ll explore pre- and post-pitch actions for investors.

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